In an effort to get the best possible outcomes for our clients, we at Paesh not only create visually appealing advertisements; we also make sure that these ads are assessed against significant indicators of performance. To be able to guarantee real-time video ad success, our approach examines the data in more detail to deliver information that goes beyond plain metrics.
Key performance Metrics We Use For Video Ad Success
1. Viewability Rate
Ensuring the advertisements are truly viewed by the intended target group is a must within a market where the usage of online content is at all-time high. In order to help us assess an ad’s effectiveness, Paesh calculated the viewability rate, which indicates the proportion of the ad that was viewed for a considerate amount of time.
2. Engagement Rate
Taking in account that UAE has some of the greatest percentage of social media engagement worldwide, it’s critical to monitor user behaviour with video ads. In order to determine how well our content connects with the audience, Paesh analyses the likes, comments, shares and click-through rates.
3. Completion Rate
In a market where customers’ attention span is continuously getting shorter, comprehending consumers retention is crucial. In order to make sure that our video advertisements are interesting enough to watch through to the end, Paesh monitors completion rates, which is an essential part of their effectiveness.
4. Conversion Rate
Converting viewers into customers is the main objective of any video advertising campaign. Paesh keeps a careful eye on conversion rates in a market where consumers have a lot of money to spend online in order to evaluate how well our video advertising encourages desired action such as buying something or signing up a service.
5. Cost Per Conversion (CPC)
Cost effectiveness matters greatly in the highly competitive UAE market. In order to ensure video ad success and its cost effectiveness, Paesh analyses the cost of each conversion using the CPC metrics.
Our Dedication
Optimizing video ad success in UAE can only be done by combining data driven analysis with creative thinking. Paesh establishes the benchmark for effective video advertising in the area by utilizing these KPIs. Our dedication to producing quantifiable outcomes enables our clients to meet their business goals in the dynamic digital marketplace.