A website is the first interaction of a user with the brand. An outdated website can shatter a brand image in seconds and bounce off the visitors. The crowded layouts, old-fashioned visuals, and slow loading times will not only repel the users but also sabotage the SEO rankings and visibility. So, if your website is giving an older-era vibe, it is high time to upgrade. Let’s take a look at three outdated elements you should upgrade to give your website a much-needed facelift.
The “Under-Construction” Pages
The under-construction pages with work-in-progress visuals without any content frustrate the visitors. Google bots flag these pages as empty placeholders, causing your website to miss indexing opportunities. To avoid this, provide your visitor with something interesting to stick around for. Drop an exciting teaser or a relevant social media link, or the motion effects, to keep them engaged.
Crowded layouts
Cluttered sidebars and overloaded footers create visual noise. These elements make the website look crammed and overwhelm the visitors. A functional footer only needs contact information, social links, and a few essential navigation items, while a sidebar usually has a search bar and a clear call-to-action. Keep the layout clean and minimal, rather than stuffing it. Moreover, Google ranks sites based on their mobile version first. Opt for an uncluttered, mobile-friendly layout to keep users happy and boost SEO.
Flash Elements
Auto-playing media or Flash elements create chaos on the website and make navigation overwhelming. These elements also affect the website’s speed and performance. Instead of using clunky Flash elements, switch to the modern and responsive HTML5 video players that give full control to the user. In addition, opt for CSS transitions or JavaScript libraries for a smooth visual experience.
Are you ready for a digital glow-up? Paesh specializes in creating visually stunning and impactful websites that lead to increased user satisfaction and conversion rates. Get in touch, and we’d love to hear from you.
