Mobile phones have become one of the most intimate and handy things a person possesses. We carry our whole world wherever we go inside this compact device. Everything that happens there in our digital world has a tremendous effect on our minds. This increases the significance of mobile advertisement more than ever. Paesh has tapped into the power of mobile ad and its impeccable influence on consumers. Explore how we drive engagement and growth using the influence of mobile advertisement.
In-App Advertising: Capturing Attention Where It Counts
In-application advertisement (IAA) is currently the most influential form of mobile advertisement, generating whopping revenue for both the marketer and the app owner. IAA refers to the process of displaying paid ads of any product or service to the user within the mobile app. In-app ads seemed to perform 11.4 times better than any other ad format.
At Paesh, we utilize the effectiveness of IAA to the fullest by creating ads that resonate with the user and blend seamlessly into the app interface without disrupting the user’s experience. To create engaging ads and grab users’ attention, we choose different formats of advertisements for various apps and goals. We analyze the behavior and choices of the user through data and show them relevant and personalized ads to draw impressions and engagement while they are skimming through their favorite app.
Location-Based Advertising: Targeting Users in Real Time
We generate exemplary outcomes by harnessing the power of mobile advertisement with location-based advertisement. Location-based advertisement is a marketing strategy targeting the consumer based on their location. Using the location data, targeted ads and messages are conveyed to the consumer within the radius of certain businesses and brands. There are several types of location-based advertisements. We channel each, depending on the requirements of companies and consumers.
Imagine driving by a particular store and receiving a message about a specific product you have been looking for being restocked. What are you more likely to do? You will likely pull over and buy the product. It is the best example of efficient location-based advertisement. The timely and customized information initiated the purchase. This is how we engage our consumers and increase foot traffic and sales.
In-Game Advertising: Engaging Gamers With Your Brand
With the enormous number of gamers out there, belonging to diverse age groups and settings, the influence of in-game advertisements is substantial. In-game advertisement involves incorporating a brand’s message through ads into gaming. Ads can be displayed in various forms, suiting the format and elements of the game. With a dwindling attention span, grabbing users’ attention where they are already engaging is crucial. At Paesh, we pay meticulous attention to curating ads that can capture gamers’ focus. We create dynamic and vibrant ads that reflect the energy and spirit of gamers to strike a chord with them. This helps the brand build connections with a massive audience and increase brand awareness and revenue.
To sum this up, in this tech-dominated era, where smartphones have become one of the closely held accessories, understanding and optimizing the power of mobile advertisement is critical. Paesh will help your brand shine on every screen and unlock exponential growth.
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