Influencer marketing has become one of the most potent tools in the digital marketing world due to the growing inclination of the population towards social media platforms. Having the right influencers onboard can amplify your brand’s visibility twofold. Paesh helps you generate substantial revenue by identifying and collaborating with apt influencers.
In-depth Evaluation of Brands identity
The first and foremost step in this process is to understand the value set of any business or brand. In order to gain in-depth insight into the brand’s principles and purpose, we conduct a thorough assessment session with our client. This pivotal step help us find the right influencer for your brand who will play a role in shaping how people perceive the brand.
Partnering with the Right Influencers
After clearly understanding the brand’s identity and expectations from the partnership, we move on to the second step of the process: finding the relevant influencer.
Paesh uses hi-tech tools to generate insights about the potential influencer. We use different parameters, including interaction rate, population statistics, etc., to identify the compatible influencer. Besides follower count and engagement rate, their niche relevance is paramount. For instance, you cannot sell a cosmetic product to fitness enthusiasts. We also prioritize authenticity when looking for the right influencer. They should have a transparent and sincere bond with their audience. After checking all the boxes on our list, we found an influencer who can project the brand’s image and attract loyal customers.
Tactical Alliance
Once the influencer is onboard, we brief them about the brand’s narrative in detail. Influencers engage the audience through a premier campaign especially tailored for your brand. It translates the brand’s message and stays in harmony with the unique identity of the influencer. We ensure that influencers and brands collaborate effectively to reap mutual benefits.
We serve as a bridge to ensure harmony between the brand and influencers, harnessing the strength of both to magnify the brand’s reach.
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